Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Exterior PhotographyNiceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior PhotographyNiceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 4 of 44Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Exterior Photography, FacadeNiceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - More Images+ 39

  • Project Team: Ana Sol Smud, Daniel Zelcer, Camila Jalife, Ludmila Saubidet
  • Constructor: Gealco
  • Lighting Advisor: Arturo Peruzotti
  • Equipment: Agustina Gentili
  • Graphic Identity: estudio Hummus
  • Landscape: Martina Zavalia
  • City: Palermo
  • Country: Argentina
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Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Exterior Photography, Facade
© Javier Agustín Rojas

Text description provided by the architects. The project consists of the expansion and restoration of an old warehouse in the Palermo neighborhood in the city of Buenos Aires.

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Exterior Photography, Facade
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Exterior Photography
© Javier Agustín Rojas

The building was to contain the offices, warehouses and exhibition spaces of a company that designs and markets clothing products.

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 4 of 44
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography
© Javier Agustín Rojas

Two very different types of construction coexisted on the property: towards the front, an abandoned and very deteriorated sausage-shaped house and, in the background, a warehouse that functioned as a mechanical workshop. Between both buildings there was a courtyard that provided natural light and ventilation to both spaces.

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Facade
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 39 of 44
Floor Plan Ground Floor
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 43 of 44
Section
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 40 of 44
Floor Plan Second Floor
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Stairs
© Javier Agustín Rojas

Preserving the existing courtyard as the articulating nucleus of both constructions, the design decision was rooted in the valuing of the existing warehouse, in which the creative area is developed. On the front side a building was designed for the production areas and the brand's warehouses. This decision, which initially contradicts a typological tradition, allowed us to create a climate of absolute intimacy in the creative area of the company, generating its own world and sustaining the heterogeneity of the company's activities.

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Dining room
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Chair
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Image 44 of 44
Axo
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Kitchen
© Javier Agustín Rojas
Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography, Kitchen
© Javier Agustín Rojas

The central design axes that structured the project unfolded out of the need for all the environments to receive natural light and for all of them to coexist with the exterior space in some way, guaranteeing the greatest possible space for each program. Based on this search, a new courtyard was created towards the back of the property, leaving the warehouse configured between two courtyards that ventilate and illuminate the programs that delimit it. The warehouse was stripped of its interior elements to expose its bare structure. Light colors were chosen in all the spaces to achieve a feeling of spaciousness. The mirror coating on the dividing wall enhances the feeling of spaciousness and maximizes natural light.

Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife - Interior Photography
© Javier Agustín Rojas

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Project location

Address:Palermo, Buenos Aires, Argentina

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Niceto Office and Showroom / Ana Smud y Daniel Zelcer + Camila Jalife" [Niceto oficinas y showroom de indumentaria / Ana Smud y Daniel Zelcer + Camila Jalife] 01 Feb 2024. ArchDaily. Accessed . <https://www.archdaily.com/975476/niceto-office-and-showroom-for-apparel-retailer-ana-smud-y-daniel-zelcer-plus-camila-jalife> ISSN 0719-8884

© Javier Agustín Rojas

Niceto 服装零售办公室与展厅 / Ana Smud y Daniel Zelcer + Camila Jalife

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